CRAFT+STORY/ ID:001
Vol. II · 2026 Manuscript / draft Open for new work
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Plate 05
Casebook
2016

a real-estate startup

Confirmed Buyers

  • brand identity
  • landing page
  • copywriting
A blank canvas, and a founder brave enough to let us run with it.

§ I
The Problem

Reg, the founder of Confirmed Buyers, had a big idea to give homebuyers a voice and nothing to show for it but a domain name. He needed legitimate branding, a way to explain the idea simply, and a page that could gauge real interest before he raised money.

§ II
What We Built

Branding worth showing investors

We connected Reg with a branding partner for the logo and identity, the kind of legitimacy he could put in front of investors.

A landing page and a list

We built a simple, responsive landing page that both agents and homebuyers could understand at a glance, set up a branded mailing list, and embedded sign-up right on the page to start capturing interest.

Copy that cut to the idea

The hardest part was the words. We worked with Reg to cut pages of business-plan documentation and real-estate jargon down to a few clear bullet points anyone could follow.

§ III
The Outcome

With a real brand and a clear page, Reg had something to show, and it worked. He drew enough genuine interest to move ahead and launch the first phase.