Casebook
2016
a real-estate startup
Confirmed Buyers
§ I
The Problem
Reg, the founder of Confirmed Buyers, had a big idea to give homebuyers a voice and nothing to show for it but a domain name. He needed legitimate branding, a way to explain the idea simply, and a page that could gauge real interest before he raised money.
§ II
What We Built
Branding worth showing investors
We connected Reg with a branding partner for the logo and identity, the kind of legitimacy he could put in front of investors.
A landing page and a list
We built a simple, responsive landing page that both agents and homebuyers could understand at a glance, set up a branded mailing list, and embedded sign-up right on the page to start capturing interest.
Copy that cut to the idea
The hardest part was the words. We worked with Reg to cut pages of business-plan documentation and real-estate jargon down to a few clear bullet points anyone could follow.
§ III
The Outcome
With a real brand and a clear page, Reg had something to show, and it worked. He drew enough genuine interest to move ahead and launch the first phase.